Marketing Plan For Penguin Wholesalers Essay - 1997 Words

INTRODUCTION AND BACKGROUND Logistics is a process by which an item is moved from its point of creation or production to the point at which it is used as planned by a company, a government or similar institutions. The items moved within a network could be Dangerous Goods, foodstuffs, ammunition, electronics, building cranes and whole host of other products. Time and financial considerations are considered when making these plans as are government regulations that guide the movement of items within a network. Penguin Wholesalers is a Whangarei based company that was established in 1975.It has since morphed from an ice making company into a Transport and Warehousing enterprise that services the northland region of New Zealand. And because its warehouse specialises primarily in the storage of foodstuffs, it is recognised as a Food Grade Facility. With a diverse range of products stored inside it, from meats to butter to cooking spices, the warehouse is partitioned and temperature controlled. Logistical warehouses usually start off with a small number of clients and as the business grows, changes are made to accommodate the expansion. The Penguin Wholesalers warehouse has an operational set-up that works well when stock volumes are low but struggles to maintain efficiency with high volume. This project has been chosen to standardise operations in a way that works efficiently regardless of the stock volumes as it manages a resource constraint – space. RESEARCH QUESTIONShow MoreRelatedMKT 571 Final Exam 63256 Words   |  14 Pagesof pricing c. the going-rates of competitors d. value augmented by perception e. an aggregated marketing plan for pricing 2. A common mistake in pricing is __________. a. setting prices according to demand b. revising prices too often c. considering price and price competition as a key problem in marketing d. ignoring costs when setting prices e. setting prices independently of the rest of the marketing mix 3. A market segment has a large number of buyers. High initial price does not attract competitorsRead MoreMarketing Analysis : Coffee Shop Essay4113 Words   |  17 PagesCustomer needs: ïÆ' ¼ In service and goods sectors, Customers will get excellent service while they buy any product. ïÆ' ¼ By giving good customer service, they will give positive opinion to their friends and relative so it would be an ultimate way of marketing. ïÆ' ¼ If they have any complains about product so it will be sort out as soon as possible. ïÆ'Ëœ Customer wants ïÆ' ¼ Customers want excellent and fast service and they want t o solve their problem as fast as organization can. ïÆ' ¼ They always are lookingRead MoreAmazon Your Industry: Extracting Value from the Value Chain4647 Words   |  19 Pagestransform an industry value chain, we explored Amazon.com s original business of book-selling and the entire supply network of the publishing industry. After reviewing the players in the publishing industry value chain - authors, publishers, printers, wholesalers and retailers - we analyzed industry economics: What drives profits for each player? Surprisingly, the answer is supply-chain costs - much of which represents waste in the traditional model. For example, consider the 30-plus percent return rateRead MoreStarbucks Case Study : Starbucks Case3597 Words   |  15 Pagesthe coffee manufacturers grind the green beans and roast the same and later sell the packagedproduct to either Institutional buyers like Government agencies, other countries OR to domestic retail consumption centres like supermarkets and grocery wholesalers. While most green coffeebeans ar e bought by roasters under long-term agreements, large coffeeroasters also trade on commodity markets. The prices observed on these markets are thus an estimated measure of coffeeroasters’ marginal coffee bean costsRead MoreMarketing Management130471 Words   |  522 PagesDBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling PublicRead MoreInternational Mergers: Etihad Airlines3516 Words   |  14 Pagesand aircraft buying. Until regulations preventing full-scale mergers are relaxed, airlines will continue to live in the twilight world of shifting alliances. This paper shall discuss the avenues of expansion and international marketing for Ittehad Airlines and their plans in the Scandinavian countries. We shall analyze the different approaches gleaned from various strategies in the past, to determine the best course of action for Etihad Airlines. Introduction Strategies also affect costs andRead MoreSam Walton: a Biography3047 Words   |  13 Pagescentrally located so it was easily accessible to many customers and stayed open later especially during holiday s giving him an advantage over his competition. He even began experimenting with discount merchandising by buying straight from the wholesaler (Fitzgerald, n.d.). His main competition, Sterling, was located right across the street from Sam s store. In order to attract his customers, Sam implemented many of the principles learned from J.C. Penny, such as a friendly smile and warm greetingRead Moremkt311 tb chap819898 Words   |  80 Pagesï » ¿ch8 Student: ___________________________________________________________________________ 1. When a marketer adjusts the marketing mix to give customers a clear, distinctive understanding of what the product does, the marketer is engaging in psychographic segmentation.      True  Ã‚  Ã‚  Ã‚  False    2. For products like pencils and paperclips, marketers should probably use an undifferentiated targeting strategy.      True  Ã‚  Ã‚  Ã‚  False    3. When deciding how to promote his new medical oncology center, Dr. Jones decidedRead MoreMarketing Communications Notes17720 Words   |  71 Pagesyou to the study of integrated marketing communications. We begin by reviewing the basic communication model, looking at its component parts and applying them within a marketing context. We explore the key components of IMC, assess its value to marketers, and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry associations to regulate marketing practices. We finish the unitRead MoreVF Supply Strategy8875 Words   |  36 Pagessunny morning, the sparkling lake was a picture of tranquility, a striking contrast to the turbulence of the global apparel industry. In the shorter term, the economic crisis of 2008-09 was taking its toll on the entire business from the largest marketing companies to the smallest sub-contractors. But beyond the crisis, Fraser also foresaw long-term structural changes in the apparel business that could call for profound changes in the way VF, the world’s largest publicly owned apparel company, managed

Intercultural Communication in Healthcare Essay - 883 Words

Intercultural Communication in Healthcare Intercultural Communication in Healthcare In a culture as diverse as the United States it is of utmost importance that individuals in settings such as the health care field learn to communicate with people from different cultures. This type of setting offers many chances for misunderstanding, miscommunication, and mistrust. It is imperative for the health care field to have an effective strategy to minimize these negative consequences of poor intercultural communication. One must also remember when implementing a communication strategy that there are many elements that effect the experience; cultural variations, personal dignity, and interpersonal relationships. An effective intercultural†¦show more content†¦Showing support and respect for cultural health beliefs creates a better interpersonal relationship between patient and physician. When implementing a wellness plan for the patient to follow the physician should take into consideration the beliefs of the patient. Health care providers should seek and obtain knowledge of their patient’s diverse cultures. Obtaining the knowledge of other cultures can be an valuable skill. Health care providers should remain aware of the importance of personal dignity in the health care industry. This is especially true when caring for individuals with cultural differences. According to Nursing Ethics (2001), Inherent in nursing is respect for human rights, including the right to life, to dignity and to be treated with respect. Nursing care is unrestricted by considerations of age, colour, creed, culture, disability or illness, gender, nationality, politics, race or social status. (p. 375). Treating others with respect and dignity can not only improve the interpersonal relationship between patient and provider, it can also lead to a better patient compliance with physicians orders. A patient who is resentful of perceived or real lack of respect by his or her health care provider is less likely to follow the physician’s instructions. Dignity plays an important role in the health care experience. In today’s world of cultural diversity,Show MoreRelatedIntercultural Communication At The Health Of Indigenous Australians Essay1301 Words   |  6 Pagessuccessfully communicate proficiently with other cultures is paramount. Intercultural communication is becoming increasingly important in the healthcare industry as many workers must learn how to communicate effectively with people from other cultures. 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In the following article we shall understand what some of these communication barriers are and how to overcome them. Ads by Google Improve Communication Our NLP Training Program Helps You Overcome Your Fears. Enroll Today! www.EasyNLP.com/ Conflict Management How much is conflict costing you? Assessment, Training, Coaching www.StrategicLeadershipCoachingRead MoreEssay On Social Media1052 Words   |  5 Pagesemployer in this area. After completion of these courses, I will be actively using social media multiple times each week to develop and enlarge the area of influence of my personal brand. Delivering Impromptu Presentations Goal 3: Develop oral communication skills in the area of delivering impromptu speeches as well as asking and responding to questions. Program 3: Participate in brainstorming sessions regularly held at work in order to develop the skills needed to be able to speak on a subject withoutRead MoreConflict Between Cultural Unwritten Law And Unwritten Modern Law Essay1279 Words   |  6 Pagesimmigration status, they are widely dispersed through North America, there is little written about the group in healthcare literature, the group holds significant disfranchised status and, the group is of particular interest to its readers. My personal culture differs with Purnell’s description in several ways. The communications, family roles, nutrition, spirituality, health care practices and healthcare providers in the different cultures are not similar. My personal culture is from a culture in a country

Abandon Parole Essay Example For Students

Abandon Parole Essay PAROLE SHOULD BE ABOLISHED The procedure known as parole in the criminal justice system has been in practice in the United States since the late 1800s when it was begun in a reformatory in Elmira, New York. Its process provides for early conditional release from prison for convicted felons, after part of their prison sentence has been served, and they are found to be eligible for parole based on factors such as: conduct while incarcerated, rehabilitative efforts/progress, type of offense, and remorse for their crime. Its use has been expanded to many states, and today has become the primary way by which offenders are released from prisons and correctional institutions. Unfortunately, parole is not always rewarded to worthy inmates, thus putting society at risk for repeated crimes that often outweigh the benefits of parole, therefore, parole should be abolished and inmates should be made to complete their full sentences. Prison inmates are usually sentenced by the severity of their cr imes, as well as their mental intention at the time of the act. For example: a person who commits murder intentionally expects to take the life of another in reckless disregard for human life, and knows that the act itself which he or she has decided to commit, will surely bring about death. However, in the case of manslaughter, which is also the taking of a human life, there is no actual intention to bring about death. The act that lead to someones death, is measured by the circumstances that made the person kill such as self-defense, or a crime of passion because the killer was provoked in such a way that a chain of events lead to violence which eventually resulted in peril. Because of the difference in how these crimes are carried out, inmates are sentenced differently; some are sentenced to life in prison, and others are sentenced to several years and will be eligible for parole after serving part of their sentence. In lieu of inmates completing their full sentences, parole trie s to achieve releasing inmates early based on the idea that the inmate has been sufficiently punished, and should be given the opportunity to become a law abiding citizen, capable of functioning in our society with adequate supervision. Although parole attempts to carefully screen inmates prior to granting early release, their decisions often do not merit wise choices. As a social worker, I experienced these situations with my own clients who were parolees seeking support mechanisms through counseling and referral service. Unfortunately, most parolees I worked with were not in touch with new technology, lacked communication skills, and had no money to travel to and from interviews, nor proper clothing. They quickly relapsed into old habits such as drug trafficking, stealing, and burglary to survive their need for money, food, and other amenities. It is obvious that hardships such as these make parolees repeat offenders. They end up back in prison to complete the remainder of their s entence, and sometimes serve out new sentences for new crimes committed. The parole board does not sufficiently scrutinize the job readiness of the inmates they plan to release, and things such as verbal and writing skills are ignored. An inmate can not be expected to survive as a parolee if he is not prepared to market himself for employment. If there is no job, there is no money, and if there is no money desperation sets in and makes room for crime such as robbing, burglary, and drug trafficking. This is not to say that all inmates are unqualified to be released because of poor job readiness, but other inmates who are job ready lack responsibility and sane judgement because of poor rehabilitation programs short in duration, or not available. Screening is also poor because parole boards have not come up with a better way to verify the sincerity of the inmate when he goes before the panel. For example: there are plenty of inmates that have gone through the parole system before and w ound up back in prison, that alert other inmates as to the expectations of the parole board. They help prospective parolees to rehearse how they are going to answer crucial questions, which will determine release. 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Principles of Health Care Quality Improvement Anaesthetic Complicatio

Question: Discuss about thePrinciples of Health Care Quality Improvement for Anaesthetic Complication. Answer: Anaesthetics indicators are being used in the work area. Such an indicator measures the percentage of high risk in patients who post-surgery do not require anti-sickness medicine (Jones et al., 2012).In terms of an anaesthetic indicator, the metrics collected are temperature, nausea, pain and these data are collected by the anaesthetic. This information is of huge importance to the anaesthetics in order to understand the level of the dose applied to the patient and their responses to the drug used (Jones et al., 2012).From recorded level to general practice.All persons of all ages during the post-operation period can be measured using the anaesthetic indicator (Chen et al., 2013).12 to 14 hours after the operation the indicator should be used for the measurement.This indicator measures absolute numbers such as oxygen saturation, temperature and pulse rate and respiration (Chen et al., 2013).Data collection and collation is done from AQI NACOR outcome data framework. Each record in NACOR contains values that have defined reference values (ex. gender and timing event, Anesthesia type). Therefore, it is almost accurate but validation needs to be done (Chen et al., 2013).Potential problems may be associated with the sample collation and collection method and interpretation (Chen et al., 2013).No statistical tests are required after the specific measurements. Validation may be affected with small population due to environmental or physiological causes. (Chen et al., 2013). References: Chen Z, Shao DH, Hang LH. Effects of dexmedetomidine on performance of bispectral index as an indicator of loss of consciousness during propofol administration. Swiss Med Wkly. 2013 Mar 14;143:w13762. Jones A, Monagle JP, Peel S, Coghlan MW, Malkoutzis V, Groom A. Validity of anaesthetic complication coding data as a clinical indicator. Australian Health Review. 2012 May 25;36(2):229-32.